Social Media and the artist…. Do you love it or hate it?

Social Media is the perfect opportunity for artists to  get their work seen by a large audience.  It’s free and easily accessible. Its full of photos that are wonderful to look at and we get to see into the lives of our artist peers. But the real value is that we have the opportunity to get in front of our ideal customer so that they can see what we make and hopefully be inspired to purchase from us.

But Social Media isn’t always about selling our artwork. It’s more about selling ourselves, and gaining new friends

Please note this post may contain affiliate links and I may earn a commission if you click them and make a purchase.  This is, of course, at no cost to you, and I only share products that I use and love myself.

Social Media and the Artist
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Many artists steer clear of social media. We don’t like to “sell” and we tend to be pretty self-conscience about talking about ourselves and our art.

For many, posting constantly on Social Media is an unwelcome burden. It really shouldn’t be viewed as a chore but as another creative outlet that lets you talk about your art and share all that you are passionate about. It’s more about connecting with other like-minded creatives and building trust with your ideal customer.

It’s about marketing yourself which allows you to build the trust you need to sell what you make. It’s building the support of peers, collectors, friends, and someday customers.

Years ago, in another life, my hubby and I made our living selling automotive tools through an e-commerce platform. This was years before everyone else jumped on the bandwagon. It was a gravy train for many years.

Eventually, competition started showing up and things changed. Of course, we panicked a bit. These folks were taking business away. But my motto at the time was “Anyone can sell Automotive tools, we sell customer service and support”

The same is true for today’s artists. In today’s world, customers service seems to be an afterthought for so many businesses. It makes us uncomfortable and sometimes even angry when we experience bad customer service. If we have a choice we change providers. If we don’t have a choice we suck it up but are not happy about it.

There are many potters and many artists. The customer has a choice. By getting to know you, your work, your process, and your values they begin to trust you. Give them great customer service and they will purchase from you and recommend you.

Sell Yourself First

Personally, I have found Facebook, Instagram, and Pinterest to be the best platforms for my work. They are graphical which allows me to share photos of not only my finished product but shots of other studio happenings, process videos, cat play, happy accidents and other fun things. I do my best to share “me”, as an artist, a person, a cat lover, in hopes that by getting to know me, my followers will desire to own one of my pieces.

My Thoughts on Instagram:
I think Instagram is a ton of fun and I spend way too much time on the platform looking at picture and watching reels. Not only are they fun to watch but they inspire and teach me. I don’t do much with stories, nor do I really even look at other stories. To be honest, I am not really sure what the benefit is!

I have made quite a few reels for Instagram myself. They are a lot of work and can be hit or miss with getting eyes on them. I use an app called Inshot to edit my videos. I tried a whole bunch of different programs, and this app is the one I found most intuitive and easy to use.

But Instagram doesn’t really bring me any buyers. Mostly I am followed by other potters, which is very cool and very fun and I follow them as well. It’s a wonderful connection to other potters and artists.

My Thoughts on Facebook

I have been on Facebook longer than any of the other platforms and although i don’t have a ton of “followers” its where I get he most interaction and comments.  My customers, who are now like friends, are on Facebook and they interact with me more than any other platform. It has its quirks but I still love it.

My thoughts on Pinterest

Pinterest has sent Many Many people to my website but that is mostly to view some posts I wrote on how I make something. My #1 blog post is the one where I share how I make Yarn Bowls . 

That article gets views thousands of times a month which I love, if I have helped teach someone a skill they want, But it doesn’t sell my pottery. I do post my pottery on Pinterest but I also do my best to share information about how I make something to help other potters. 

In Conclusion

My advice would be to not overwhelm yourself by trying to post to every single platform out there. Choose one or two that you like. Study what your competition does. Is it effective? is it fun? 

Post consistently. Thats a biggy.  I try to post one thing on Instagram and Facebook everyday.  Pinterest I may only do once or twice a week. If I saw people starting to pin my pottery more I would up that.  

And have fun with it. Its a creative path! 

 

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Dani Montoya - Potter
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My name is Dani and I am the potter behind this page! I am retired and having a ball being the artist I always wanted to be. My studio is located in NW Arkansas where I live a quiet life, on a lake with my husband, 3 dogs and two cats.

Have a look around!

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Phone Arm for Overhead Videos

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I bought this so that I could record video while I am making stuff. It works great.  The arm attaches to the table with a thumb screw. The part that holds your phone is spring loaded and almost too strong of a spring. I pinch my fingers a lot but I know the phone won't fall out into my clay water!!
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Phone Tripod Mount with Remote 360 Rotation

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Phone Tripod mount. I bought this to convert my camera tripod to one that will hold my phone. It even comes with a Bluetooth remote that allows you to take a photo with your phone without touching your phone
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Phone Tripod Mount with Remote 360 Rotation

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Phone Tripod mount. I bought this to convert my camera tripod to one that will hold my phone. It even comes with a Bluetooth remote that allows you to take a photo with your phone without touching your phone
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